Thursday, September 15, 2011

Marketing as a Career

Attention fellow aspiring markers: some good news from marketing professional Robert Rose:

"Marketing as a practice is one of the few job sectors that is continuing to grow at the moment. And, the fundamental changes in the practice of marketing are changing the job description -- and creating expansive opportunities for career skills we didn't even know we'd need.
The top-growing job categories for 2011 didn't even exist in 2004 when our newest employees were thinking about going to college. The number of social media jobs has gone up by 600 percent over the past five years. The astronomical growth of social marketing, mobile marketing, content marketing, and other practices has created all new positions on our team.
Additionally, with all the talk about jobs and the economy, it should be noted that the entire marketing category is growing. According to the U.S. Bureau of Labor Statistics, the industry is expected to increase by 13 percent per year through 2018.

OK, let's be honest -- today's marketer probably doesn't have a marketing degree. If you do, then you're the exception, not the rule. In fact, according to some studies, 10 percent of us are English majors that -- well -- didn't make it with that novel or screenplay in our desk."

If that isn't good news, I don't know what is.
always, 
a

original content on: http://www.imediaconnection.com/content/29885.asp

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